This week was primarily aimed at building the exhibition and focussing on evaluating progress and outcomes so far. As I already had three visuals that are nearly at the end of production, I focussed on evaluating what I had done so far.
Through the 6 weeks of FMP so far, I had worked on my design process and how I can work to be more efficient as well as working on how I produce my ideas overall. The progress of last week, in which I managed to solidify a foundation for a brand and produce three visual outcomes under that brand, I have discovered the helpfulness of feedback and criticisms from others as well as the strength of my own resolve when one idea fails to work as well as I hoped.
With the final deadline coming up, I also hoped to experiment with my planned exhibition more. One thing I had to complete to fully focus on this was the presentation of my brand and how this was going to be shown in line with my visuals. As the logo had been finalised I worked on how I could display this or possibly further develop this.
Through experimentation with colour, I felt that the logotype I had decided on worked best in just black and white. Although this could be seen as quite plain and boring, I felt that if it were to be any other way, it would distract from the pieces. Also, the fact that this brand is for an art movement, it is more of a signature than a brand logo and therefore the bold black and white allows it work efficiently as that on its own. As this was going to be displayed on a short mission statement, I also decided that the whole brand could be seen as black and white as it is a very straight forward and transparent philosophy that it follows.
Following this, I wanted the layout of the mission statement to be fairly straight forward and not too distracting from the main visuals and so wanted a pamphlet type layout. Due to the simplicity of this piece, it felt like there wasn't a lot of experimentation done, but the result was just as I wanted and needed it to be to fit with my planned exhibition, although the size caused an issue with some of the planned exhibition layouts I had to experiment with.
Due to this sizing, when planning the layout of the exhibition display, I experimented with the size of the three visuals, cutting one from original size to a A4 layout. Through this, I also thought of other ways I could challenge the concept and further develop the idea. I came across the idea of printing my visuals on acetate and then layering them on top of the mission statement so it became more like a flyer that people could take. Unfortunately, upon trial with one of the visuals printing on acetate, it found that the colour did not come out well and therefore did not do the intricate side of the design too well and diminished the clarity of the messages within the logos.
Getting carried away this experimentation, whilst evaluating my progress with the schedule I had for this week, I found myself struggling for time and so set back on using the original idea of three posters and the mission statement as a part of the layout. Again, because of the size of the mission statement, I had to think carefully whether I wanted to cut one of my posters down a size, or to place the mission statement in a different place.
Through laying out each idea on the board I am using my exhibit my work, I felt that laying out the three visuals in a horizontal line worked best, as the leaflet could be pinned underneath in the way a name plaque would be set in a gallery.
This week, although it had very little set targets, ended up being quite a rush in terms of production and therefore I feel it could have gone better. I am happy with the aesthetic of the mission statement leaflet, although I felt I could have spent more time on this aspect of my final outcome but I still believe it works well for what it is and contributes to the layout of my outcome well.
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