FMP Week 2

The aims I set myself this week were to gather some initial secondary research and establish some contextual studies. With some sources already studied from my theory project, I furthered the brief look I took at the articles and studies I had by analysing each article and contextualising them by their contrasting opinions and views on the theories I am focusing on.

Whilst looking into a particular article on Anarchism and its connection to Humanism, I came across a connection to the philosophy of Situationism. During my A-Levels, I studied the work of Situationist International, a group of avant-garde artists who followed the ideologies of Situationism and philosophised about the effects of mainstream art and media.

This connection then also led me on to the work of both the Surrealists of the 1920s and the Pop Art movement of the 1950s and gave me an entry point to artist research. Due to my project's connection of politics and corporations with the world of art and design, the work of Alan Fletcher.

Furthering this research to fit with my brief and to create a focal point of my development for next week, Alan Fletcher helped define a single revolutionary artist who helped better the relationship of design and media. Along with my research from this week, I wish to further develop a study of the evolution of design in corporate industries and how they connect to both radical political ideologies and the art movements of the time they happened to further the contextual analysis of the relationship of design and media.

FMP Week 1

In preparation for our Pathway Assessment week, we were asked to fill out a project proposal for out Final Major Project in which we were asked to decide on a focus in our project and a brief description of what in particular we wish to develop during our time on this project. The overall idea was to create a brief ourselves to set us up to start our work and to also pitch our idea in a intriguing way using a small essay-type brief.

On top of this, we also had to start a initial bit of research into our idea and create a list of research to complete from this as well as working out a projected schedule so as to maintain our time management during this 7/8 week project.

As part of my schedule, to help with evaluating my progress, I will be writing weekly blog entries which will be used to outline what I have gotten done in the past week, how it has helped as part of my project and what I have done well or gotten wrong as well as what I will be progressing with the next week in case of any alterations I may need to make.

Connecting to my previous project which focussed on the visual explanation of theories, I looked into political ideologies and theories that I have an interest in which are often misunderstood. This, in a way, helped me with creating an idea for my FMP as I was very interested in exploring political ideologies and think it would be quite interesting to explore these and their connection to art, media and, in particular, graphic design. 

Below is the final draft of my FMP Project Proposal brief:

Exploitation of human nature by corporation has always been a controversial topic in society but is usually concealed by the media. The idea of big corporations having such a strong hold on the general public and often being backed by government is something that has been battled by the masses for centuries to no avail.

I plan to produce a branding identity that plays on the inner workings of the current corrupt political climate that allow immortal and unethical procedures to take place purely for profit, and to further that by developing a campaign that ridicules the ideology of capitalism.

To do this I plan on researching ideologies that go against this such as Situationism and anarchism and develop these into a branding campaign that seems inexcusably self aware of itself as a corrupt machine [2]. I intend to research into the inappropriate methods freely used in advertising as well as connecting this with artistic reference to the idea of the Situationist art movement.

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