PROJECT 6: Branding [WEEK 3]

In the final week of this project, I had completed a massive amount of work, yet was still unsure of how to push forward to finalising my logo and completing my brand identity. I realised I had started to overcomplicate things and so thought that simplifying my logo would also simplify the brand and therefore simplify my process of finalising the brand identity.

With a simpler design, I found a lot more oppurtunities to expand my brand identity. The typeface I used for the words "The" and "Yard" were 1 of 5 I played around with in the logo before deciding on what is shown above. The font is from a font family called "Typography Pro" which is a license-free typefont which I found that perfectly fits my brand identity. I then set out my brand identity in a layout to show the guidelines of the branding design.

Due to the simplistic design, I didn't want too many colours or too many typefaces involved in the branding of this bar, so kept it simple. From here, I wanted to start using the finalised logo in a branding application. I started by looking at how and what bars brand with their logo/colour scheme and found examples where the brand identity of a bar is found on pretty much everything you would see in a generic bar.

I started with the menu, which I created from scratch using only the colours I had in the set palette for the brand. I then also produced mockups of a branded pint glass and of how I envisioned the bar to look by altering an image of a skate shop.

Menu mock up

Pint glass mock up

Original stock image of shop front

Branded mock up of my bar

With this project completed, looking back at the entire process, I can say that I am happy with the final piece, and proud that it was successfully completed to the deadline. Although possibly not done to a industry standard, the importance of this project as experience of a branding design set to a brief has helped me take a look at the idea of information graphics and branding identity, which is a part of graphics I have a strong interest in. If I were to do the project again, or if I had more time, I think it could be improved more with more experimentation of type and colour palletes,as well as some further research into branding application and the use of both print and screen design.