Our fifth project seems to be the largest so far and focusses on the topic branding. Over the next three weeks we are to think of an imaginary company/product/place to brand, create a branding identity and produce mockups of the brand in use.
To start with, the easy part was thinking up a company for the project to focus on. I thought of a student union bar for Ravensbourne as it is something the University is lacking in and I thought it could be fun to produce a design of what I believe it could be like. Thinking of names took me many spider diagrams to settle on, and even then I had a list of 20 options.
With these 20 options, I decided the good way to to start creating a recognisable and relatable brand would be to get some user input into the decision for the name. I surveyed 25 students around the building and asked them to vote for their two favourite names out of the 20 I had. The results came out with 'Moon Yard' being favourite, with 12 votes. I then started researching some already established bars for inspiration for the aesthetic of the brand.
With the name of the brand settled on and some initial ideas in my head, I started playing around with typography to create some rough ideas I could develop for the brand, including some of the pieces I created in the calligraphy workshop the week prior.
This week's outcome has started off strong, with some secure ideas that I aim to develop and iterate through next week and hopefully start finalising a logo. The process of drawing quick little ideas in ink made sense to me as it meant that I wouldn't be spending too long on each idea I had, getting too focussed on something I might not even use, or settling for something that took too long to be just a rough idea. I was quite pleased with my outcomes, as they offered up quite a few paths for development and more in depth designing.
I then started designing a typeface that is shown at the bottom of the second page above which I started developing through experimenting with the typography of each letter. This typeface was designed more in detail than the previous rough sketches as I wanted to get an idea of where it could go if it was measured out and drawn accurately.
Moving on with this, I started penning out accurate measurements so that when it came to placing this into Illustrator, if I chose to develop on this idea, I would be able to create it how I originally wanted it to reiterate digitally.
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